As a business owner, you should make your site responsive to the device used by the visitor. This is because of the following reasons.


Responsive design makes sites easier to read for the visitor, and thus enhances the overall user experience. The more people who enjoy the experience, the more come back. This factor alone is enough to understand why Google made the change this year to include mobile friendliness as a factor in its ranking algorithm.

Faster Load Time

Another known ranking factor is page load speed. Responsive design does not require a redirection of queries to a certain URL, so it's faster than a mobile site. Google has already confirmed that it is using site speed in web search ranking, and we expect this trend to only continue. There are many online tools you can use to test the load time of your site.

Link Building

Link building is one of the top tasks for SEO managers. It's an ongoing and lengthy process to build links from trustworthy sites. According to Moz, "Since the late 1990s search engines have treated links as votes for popularity and importance in the ongoing democratic opinion poll of the web." When moving to a responsive design website, you can maintain all the backlinks that your original site has.

Decreased Bounce Rate

Search engines interpret a high bounce rate to mean the content was not relevant to the user and will decrease your site's rank accordingly. Responsive design still lets you display relevant content the user is looking for.

Lower Chances of Duplicate Content

Search engines have a hard time determining which page of duplicate content to include in search results. If you have a separate mobile site, you risk having duplicate content on the web and hurting your rankings.

Social Share Growth

With responsive design, you keep all the social shares to one site, and when a link to your site is shared, it's easily readable on any device.

Just One URL

With responsive design, there's no need to create a mobile version of your site, which would mean starting over in getting better site authority. Also, with one URL, you can send all of your paid media campaigns to the same page without worrying about your device targeting.

Cost Effective

A responsive designed website costs less than having to build a mobile site as well.

Reputation Building

Forty-eight percent of people said that if a site didn't work well on their phones, it made them feel like the company didn't care about their business.

Focus Areas in Software Development

Custom Software Applications Development

Custom software application development is designing of software programmes or applications for a specific user or group of users within an enterprise.

Software Maintenance

The traditional, problem-oriented view of maintenance says that our chief goal in maintenance should be to reduce costs. In contrast our focus is on maximizing effectiveness, and not just on minimizing cost.

Responsive Web site Development

We make your web sites responsive allowing uesrs to access your web site using any device - computers, tablets, smart phones and other hand-held devices.

E-commerce Web site Implementation

At AWATA, we have built a number of e-commerce web sites for clients worldwide. Coupled with our SEO and SEM experience, we have doubled the online business for our clients.

Search Engine Optimization (SEO) Company

We have done extensive research on how web sites are listed by various search engines. Based on our research we have come up with SEO ideas and helped our clients' web sites achieve good ranks.

Internet Marketing

As the owner of a web site if you want to be listed in the first page of google, our SEO services can help. But to compete with similar companies and getting qualified referrals, it is necessary to advertise.

ERP Sofware

Our ERP software automates and integrates all of your business processes. The software can be customized to suit your specific business needs to improve your business operations and profit.

CRM Sofware

Our CRM software allows you to manage your leads, customers and follow up with invoices. It can be customized to any business and in multiple languages.